The SCLC Magazine, which has been published five times annually since 1971, serves as a vital educational and informational link between SCLC's national headquarters and our constituency throughout the country. It is distributed through its chapters, affiliates and membership nationwide with an estimated readership of 400,000. As America's most respected civil rights voice, The SCLC Magazine serves as a major vehicle for leading corporations to enhance their visibility and sales among 30 million black consumers. Sent to universities, state and junior colleges, primarily in minority communities, it has become a viable recruiting tool for companies interested in hiring qualified minority applicants. It has been widely used in major libraries and research centers throughout the country. In addition, it is distributed to both local and national elected officials, government agencies, civil rights organizations, Fortune 500 companies as well as to our advertisers and supporters across the country.
The publication's editorial content, by focusing on national and international events and issues which shape the lives of minorities in particular, provides information to its readership of SCLC's struggles in the civil rights arena.
Articles pertinent to these efforts are submitted for publication by a diverse group of educators, politicians, economists, activists, and an involved citizenry. In addition, the private business sector is encouraged to submit for publication, by means of feature stories, gains it has made in employment and social services, which would enhance their corporate image in the minority community.
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